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Aligning value with values

Ethics strategy consulting for decision makers in tech and finance.

At the intersection of technology, society and the environment, companies are often confronted with ethical questions.

The challenge is to find credible answers to these questions without losing sight of business reality.

That’s my job.


Speaking, Teaching

I help decision-makers in tech and finance to align their business strategy with ethics. I offer orientation in the thicket of opportunities and risks and translate complex issues into a language geared to the target group. By doing so, I strengthen the credibility and the trust between organizations and their stakeholders.

I empower my clients to be perceived as credible and effective actors in ethical issues in their core business.

I empower my clients to be perceived as credible and effective actors in ethical issues in their core business.

My authentic and inspiring speeches create value for events with very different target groups.

My many years of experience as a lecturer at various levels of education qualifies me as a (guest) speaker at universities and other educational institutions.


Presence on
all channels

As a sought-after expert, I am regularly invited for interviews, web shows and podcasts. From Swiss television to ELLE Singapore, from the e-commerce conference of Swiss Post to the UNESCO Forum: I have a global and multimedia presence. In addition, I also write my own articles.

Below you see a selection of interviews, podcasts, web shows and my own articles on all my topics. Make your choice with the hashtags. You can find the complete overview here.

Is there business ethics in Clubhouse?

What can AI ethics learn from business ethics? What’s the ethics of Clubhouse, if any? Is the Robinhood app undermining free will? And how can tech companies create an ethical business culture? Listen to my thoughts in this interview.

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The author together with "Dr. Skywater", Makoto Murase

Rainwater Harvesting in Bangladesh

In 2017 I visited various NGO projects in Bangladesh and India in my role at the time as a board member of the Buchi Foundation. Upon return to Switzerland I wrote a piece on one of the projects together with Md Abu Hena Mostofa Kamal, who was field coordinator of HELVETAS at the time. The article was originally published in the Bangladesh newspaper Daily Sun on February 7, 2018. Rainwater Harvesting: Path to Gain SDG 6 Clean water is a cornerstone of sustainable development. The Sustainable Development Goals address this issue in their goal number 6, which aims to: “Ensure availability

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The market only accepts bunches of 5 perfect bananas. 50% of the mini bananas in Costa Rica go to waste (source: private)

Getting to the root of food waste in bananas

The food waste of bananas created by consumers is only the tip of the iceberg. Even more waste is created at the farm level, where up to 40% of bananas are put to waste. The high percentage of waste at farm level puts an additional strain on the cost/income ratio of farmers.

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TedX Zürich: «AI – freedom within, freedom without»

AI frees us from having to solve complex problems ourselves, but does it also deprive us of the ability to think for ourselves? In my TedX speech I reflect on the ambiguous role AI plays for our freedom. Due to the pandemic, my speech was recorded in a huge, empty, pitch-black TV studio in Zurich. I missed the audience, but I am glad that I had the opportunity anyway.

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Robin Hood (the Sherwood Forest version) would be disappointed by his Silicon Valley-Wallstreet namesake. (Photo by Steve Harvey on Unsplash)

Robinhood: democratized finance on shaky ground

More than 900 years after the heroic figure Robin Hood set out to steal from the rich and give to the poor, two American entrepreneurs borrowed his name to establish a fintech company that claims to “democratize finance for all”. But the new Robinhood’s claim of ‘democracy’ is on shaky ground. Just as the company can make financial markets accessible to everyone, it can also deny access within a split second. This is what happened when they shut down Gamestop trading on January 28, 2021. Thousands of investors were presented with a fait accompli.

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My clients choose me because I make ethics tangible and understandable. They appreciate my ability to get to the heart of complex issues and my commitment to meeting their specific needs in every case.

I do not offer standardized solutions. I work out what is right and creates value for you and your stakeholders.


As a 1-person company, Baur Consulting has transparent structures and no vested interests.


I combine analytical rigour, academically trained, and conceptual strength with strong communication skills. This enables me to present the results of my work in a comprehensible and convincing manner.


I deal with your mandates single-handedly, with strong commitment and I engage in regular personal exchange.


Value strategy for players in the financial industry. Advising investors and other actors in the financial industry on sustainable investments.

Advising companies on integrating ethics in the design, promotion and deployment of new technologies.

Advising companies to make CSR and sustainability credible elements of their business model.

about me

Dr. Dorothea Baur

Dorothea Baur is a consultant, international expert, speaker and lecturer with many years of experience and excellent qualifications. She puts her finger on sore points, identifies blind spots and shows how ethics can be credibly and effectively integrated into business. She impresses with authenticity and the courage to engage in controversy. She gets to the heart of things. Dorothea Baur has a solid academic background with a PhD from the University of St. Gallen as well as research and teaching experience at leading European business schools.