Aligning value with values
Ethics strategy consulting for decision makers in tech and finance.
At the intersection of technology, society and the environment, companies are often confronted with ethical questions.
The challenge is to find credible answers to these questions without losing sight of business reality.
That’s my job.
Services
Consulting, speaking, Education
I help decision-makers in tech and finance to align their business strategy with ethics. I offer orientation in the thicket of opportunities and risks and translate complex issues into a language geared to the target group. By doing so, I strengthen the credibility and the trust between organizations and their stakeholders.
I empower my clients to be perceived as credible and effective actors in ethical issues in their core business.
Consulting
I challenge, clarify, and cut through complexity.
As a strategic sparring partner, I support companies in making responsibility and ethics tangible – individually, directly, and at eye level.
Speaking
I speak with clarity – depth, wit and impact.
My keynotes combine analytical precision with narrative ease. For audiences who think – and remember.
Impact
Presence on
all channels
As a sought-after expert, I am regularly invited for interviews, web shows and podcasts. From Swiss television to ELLE Singapore, from the e-commerce conference of Swiss Post to the UNESCO Forum: I have a global and multimedia presence. In addition, I also write my own articles.
Below you see a selection of interviews, podcasts, web shows and my own articles on all my topics. Make your choice with the hashtags. You can find the complete overview here.
- #all
- #aiethics
- #esg
- #csr
The Myth of AI Democratization
Some still believe that training large language models (LLMs) on copyrighted content is a form of “democratizing knowledge.” But when you look closely at how these models actually handle the material they ingest, the picture looks a lot less heroic – and a lot more extractive.
Klarna’s AI Whiplash: From Job Cuts to Human Epiphanies
From “AI can do all jobs” to “Humans are invaluable!”: Klarna’s AI journey is a masterclass in hype whiplash. But behind the cringe, the CEO’s rhetoric surfaces real ethical tensions. What happens when honesty about AI and jobs is no longer whispered in executive suites – but shouted?
Business Ethics and AI: A Wake-Up Call
The most powerful AI applications stem primarily from private corporations driven by profit. This means that questions of AI ethics must always be linked to business ethics, and its core elements like corporate responsibility, accountability along the value chain and towards stakeholders, and safe and responsible products.
The Myth of AI Democratization
Some still believe that training large language models (LLMs) on copyrighted content is a form of “democratizing knowledge.” But when you look closely at how these models actually handle the material they ingest, the picture looks a lot less heroic – and a lot more extractive.
Klarna’s AI Whiplash: From Job Cuts to Human Epiphanies
From “AI can do all jobs” to “Humans are invaluable!”: Klarna’s AI journey is a masterclass in hype whiplash. But behind the cringe, the CEO’s rhetoric surfaces real ethical tensions. What happens when honesty about AI and jobs is no longer whispered in executive suites – but shouted?
Business Ethics and AI: A Wake-Up Call
The most powerful AI applications stem primarily from private corporations driven by profit. This means that questions of AI ethics must always be linked to business ethics, and its core elements like corporate responsibility, accountability along the value chain and towards stakeholders, and safe and responsible products.
Business Ethics and AI: A Wake-Up Call
The most powerful AI applications stem primarily from private corporations driven by profit. This means that questions of AI ethics must always be linked to business ethics, and its core elements like corporate responsibility, accountability along the value chain and towards stakeholders, and safe and responsible products.
Approach
My clients choose me because I make ethics tangible and understandable. They appreciate my ability to get to the heart of complex issues and my commitment to meeting their specific needs in every case.
I do not offer standardized solutions. I work out what is right and creates value for you and your stakeholders.
Independent
As a 1-person company, Baur Consulting has transparent structures and no vested interests.
Competent
I combine analytical rigour, academically trained, and conceptual strength with strong communication skills. This enables me to present the results of my work in a comprehensible and convincing manner.
Personal
I deal with your mandates single-handedly, with strong commitment and I engage in regular personal exchange.
Topics
Sustainability & Responsibility
I help organisations anchor sustainability strategically – in line with their goals, values and economic realities.
With analytical depth, clear language and long-standing experience, I support them in defining impact, priorities and room for manoeuvre with precision.
AI & Ethics
The use of AI creates new possibilities – while confronting organisations with fundamental questions of responsibility.
I support them in applying AI in a credible, transparent and responsible way.
Dorothea Baur
New website coming soon
A new home for my speaking and writing.
dorotheabaur.ch
About me
Dr. Dorothea Baur
I work at the intersection of business, society, and academia – and have done so for many years.
In my work, I combine analytical depth with a clear sense of language, context, and reality – in consulting, teaching, and public speaking.
I am drawn to questions that resist simple answers:
How can responsibility be made tangible in complex systems?
How can we connect sustainability, ethics, and technology in a credible way?
I hold a doctorate in business ethics, have taught and conducted research at leading European business schools, and have long-standing advisory roles with banks, insurers, pension funds, and foundations.